PostNet takes all the guesswork and hassle out of EDDM by helping you with each step of the process: The right printer makes creating and implementing EDDM campaigns easy and effective. EDDM campaigns don’t require the purchase of mailing lists or permits, and postage costs significantly less than normal stamps. You can even send menus and brochures as EDDM! The variety of postcard sizes available provides flexibility with your messaging and the amount of information you need to convey. The ability to select specific ZIP codes and carrier routes allows you to target potential customers both geographically (by targeting routes near your business) and demographically (by targeting based on age, income, and other factors). Adding EDDM to your marketing mix increases exposure, response, and engagement.Ĭonsider these specific advantages to EDDM: 2 Print marketing can complement and strengthen the overall effectiveness of a digital campaign. While a digital presence is important, studies demonstrate that direct mail is not to be overlooked: 56% of consumers find print to be the most trustworthy form of media, 1 and 75% of households read the direct mail they receive. Yes! Direct mail has recently seen a resurgence of interest, as businesses recognize the benefit of marketing with a balanced mix of online and offline channels. If your customers tend to fall into certain age or income brackets, you can also use demographic data to choose postal routes that will allow you to reach more of your target audience. ![]() By offering the ability to reach entire neighborhoods - without the cost of purchasing mailing lists and permits - EDDM is ideal for businesses and individuals looking for a budget-friendly way to get a message out to their local communities.Īny business can use an EDDM campaign to their advantage! Some of the best suited candidates for EDDM are businesses that are looking to reach customers in a specific geographic area, like restaurants, realtors, local health clinics, contractors, and politicians. If you’re looking for a way to cut marketing costs while reaching a wide audience, Every Door Direct Mail® (EDDM) might be the right option for you!Įvery Door Direct Mail® (EDDM) is a United States Postal Service® (USPS) service that delivers mail to every address on a selected postal route at a very low cost. If you’re looking to grow your business, direct mail is a marketing method that has stood the test of time.
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